[BOOK][B] Fraud prevention in online digital advertising

X Zhu, H Tao, Z Wu, J Cao, K Kalish, J Kayne - 2017 - Springer
Computational advertising refers to computing platforms or systems, which use computational
approaches to optimally match audiences and advertisement. In advertising ecosystems, …

Disrupted fornix integrity in children with chromosome 22q11. 2 deletion syndrome

…, DG Amaral, MH Buonocore, D Harvey, K Kalish… - Psychiatry Research …, 2015 - Elsevier
The fornix is the primary subcortical output fiber system of the hippocampal formation. In
children with 22q11.2 deletion syndrome (22q11.2DS), hippocampal volume reduction has …

Baseline connectome modular abnormalities in the childhood phase of a longitudinal study on individuals with chromosome 22q11. 2 deletion syndrome

…, C Schumann, O Carmichael, K Kalish… - Human brain …, 2018 - Wiley Online Library
Occurring in at least 1 in 3,000 live births, chromosome 22q11.2 deletion syndrome (22q11DS)
produces a complex phenotype that includes a constellation of medical complications …

Ad ecosystems and key components

X Zhu, H Tao, Z Wu, J Cao, K Kalish, J Kayne… - Fraud Prevention in …, 2017 - Springer
In this chapter, we briefly describe the digital advertising ecosystem, mainly from the display
advertising perspective. We will first describe the real-time bidding framework for online …

The hippocampi of children with chromosome 22q11. 2 deletion syndrome have localized anterior alterations that predict severity of anxiety

JA Scott, N Goodrich-Hunsaker, K Kalish, A Lee… - Journal of Psychiatry and …, 2016 - jpn.ca
Background: Individuals with 22q11.2 deletion syndrome (22q11.2DS) have an elevated risk
for schizophrenia, which increases with history of childhood anxiety. Altered hippocampal …

Ultr-ctr: Fast page grouping using url truncation for real-time click through rate estimation

H Liu, X Zhu, K Kalish, J Kayne - 2017 IEEE International …, 2017 - ieeexplore.ieee.org
Click Trough Rate (CTR) estimation is a crucial measure (or procedure) in online digital
advertising (Ad). It defines the probability of a displayed Ad being clicked by viewers, and can …

Ad fraud categorization and detection methods

X Zhu, H Tao, Z Wu, J Cao, K Kalish, J Kayne… - Fraud Prevention in …, 2017 - Springer
This chapter provides a comprehensive review of Ad fraud in three major categories: placement
fraud, traffic fraud, and action fraud, which are at different levels of online advertising. …

Ad fraud taxonomy and prevention mechanisms

X Zhu, H Tao, Z Wu, J Cao, K Kalish, J Kayne… - Fraud prevention in …, 2017 - Springer
In this chapter, we first propose a taxonomy to summarize fraud in online digital advertising.
The taxonomy provides a complete view of major fraudulent activities in answering …

Ad Fraud Detection Tools and Systems

X Zhu, H Tao, Z Wu, J Cao, K Kalish, J Kayne… - Fraud Prevention in …, 2017 - Springer
This chapter reviews both commercial Ad fraud detection and prevention systems and the
ones developed in academia. For commercial systems, they mainly emphasize on the …

[BOOK][B] Pointset Segmentation of Closed Brain Regions

KL Kalish - 2014 - search.proquest.com
Image segmentation is the task of extracting regions of interest from images. It has applications
in a wide variety of fields such as law enforcement, manufacturing, and medicine. There …